01 — CREATIVE
A cinematic voyage and a story of beginning era of Gudang Garam, led by the two heroes, acted as their founders.
Our two red and blue heroes started looking at earth from outer space as a metaphor for limitless vision, and figuring things out and have others follow them to create a legacy as we know today.
02 — ART & DESIGN
For the main character design, we tried to incorporate batik pattern into their body and the golden clove symbol on their chest.
The challenge is to develop a fully CGI cinematic look and showcasing not just our two main heroes, but also showcase the development of the company over the years coming from countryside with beautiful nature environment to evolve and become one of the most important company in the middle of metropolis.
03 — MOTION
We utilized motion capture and some manually crafted animation. It's quite a challenge to find proper animation for the usage that we need, but thanks to Mixamo and countless of hours dedication working on the keyframes, we finally able to get it right.
04 — CREDITS
Client
Gudang Garam
Agency
What If
Studio
Space Monkeys x ARAS
Executive Producer
Aditya Adinata
Creative Director
Aras Darmawan
Producer
Lady Bernadi
Production Assistant
Putri Tandomato
3D Artists
Fahmi Galih
Riszky Prananda
Randy Archie
Ardiansyah Fajar
Aras Darmawan
Motion Designer
Varian Betagus
Muhammad Dirga
Compositing
Aditya Pradana
Reddy