01 — CREATIVE
Our treatment is to use metaphor-based storytelling assisted by tangible 3D animation.
With CGI technology we tried to resemble the result of realistic photoshoot, but we increase it to a hyper-realistic level, where animation and movement choreography become more explorative.
The tone is exclusive but semi-provocative to invite investment. Narrative will not only be educative, but also inspiring with captivating visuals.
02 — ART & DESIGN
Due to COVID-19, instead of photoshoot, we went for a full CGI approach. That is why we aim for hyper-realistic stop motion. We start by collecting references we could find, then studying the stop motion workflow.
The biggest challenge of re-creating stop motion in CGI is that we need to position ourselves as a photographer who normally shoot in the studio. Everything is calculated from our lens selection, lens distortion, camera to object distance, until light instensity, distribution and also position.
03 — MOTION
In order to create the perfect stop motion, we need to think like a photographer. Instead of animating with keyframes, we pose, light, and record the pose manually and use stop-frame methodology at zero interpolation. That's took lots of dedication from all of our animators!
04 — CREDITS
Client
Bank Rakyat Indonesia
Agency
Milestone
Account Manager
Arini
Executive Producer
Aras Darmawan
Creative Director
Aras Darmawan
Producer
Uti Ramadina
Art Director
Talitha Andira
3D Artists
Bayu Itra
Riszki Aprianda
Aras Darmawan
Compositing
Matthew Budihardjo