01 — CREATIVE
Funtastic & Cultural Driven. The creative treatment for the Animation is to embrace the spirit of exploration. With live-action characters being immersed into the world of a fantastic landscape fused with familiar local games and attractions through all generations.
All things we know, enhanced and handcrafted to another dimension, inspired by Chiki products.
02 — ART & DESIGN
The Wondrous Chiki Land. We aim to create a universe where every details are a reflection of Chiki’s product range through the lens of surrealism and whimsical approach.
Packaged in warm pastel colors, rich in details and beautiful golden hour tonality in order to capture an environment throughout this video is something that echoed adventure of a lifetime with a delicious twist in every corner.
03 — MOTION
From the beginning, we want the animation to be as cheeky and fun as possible. Our animation director, Agil Prakoso supervised the characters animation until the end together with the animation team.
The goal is to keep it playful, fun, and as realistic as possible when interacting with the human aspect of the live actions.
Check out the previs below to see our process:
04 — CREDITS
Client
Chiki / Indofood
Advertising Agency
Flock (FCN)
Production Company
Syndicate
Director (Live Action)
Bondan Susilo
Creative Director / CG Supervisor
Aras Darmawan
Producer
Kharisma NS
Production Coordinator
Mutiara Septya
Art Director
Jessica Elian
3D Lead
Mahdi Abizain
3D Generalists
Jessica Elian
Mahdi Abizain
Edri Fauzan
Matthew Budihardjo
Bretyapati Sena
Yusuf Hafizh Alim
Okky
Animators
Cecilia Tedja
Bimo Trianda Mulya
Eva Margaretha
Fadilia Achmad
Compositing (Online)
Adit Pradana
Wiliona Metta Septira