The brief for the iconic "Trademark" representing urban culture and fashion, so we came up and designed a fully CG sculpture made out of a mix of graffiti tag visual language together with selected paper craft sneakers.
Agency: Bates CHI & Partners Indonesia
Creative Direction: Grace Patricia, Iyan Susanto
Art Direction & Design: Aras Darmawan
Producer: Evi Riyanti
Final Design
Shoe Sketches
