COLLEGE FOOTBALL PLAYOFF 2018ESPN
BRIEF & OVERVIEW
ESPN College Football Playoff is a large scale event that feature 4 teams for the Playoff’s final and need a tailored and specialized broadcast toolkit for their matches.
Troika LA asked Aras Darmawan to develop a couple of design styleframes and motion playblasts for this specific purpose.
With a proper brand guide and style already established from last year’s event, what we did was to elevate the visual further by introducing the dramatic gold and black elements to represent an exclusive, royal and grande feel. It’s the biggest event on the history of College Football Playoff anyway.
Art Direction & Design