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CP2

Golf Pride

BRIEF & OVERVIEW


I had joy working with ODD NY and the small team on this project. Incorpotating design concepts by one of the best UI designer Ash Thorp, we managed to bring it into the spot and animated them to life.


OUR SOLUTION


With a proper brand guide and style already established from last year’s event, what we did was to elevate the visual further by introducing the dramatic gold and black elements to represent an exclusive, royal and grande feel. It’s the biggest event on the history of College Football Playoff anyway.

PRODUCTION CREDITS


Production
Troika LA


Creative Direction
Michael


Art Direction & Design
Aras Darmawan

Producer
Troika

STILLS & DESIGN DEVELOPMENT





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