BRIEF & OVERVIEW
I had joy working with ODD NY and the small team on this project. Incorpotating design concepts by one of the best UI designer Ash Thorp, we managed to bring it into the spot and animated them to life.
With a proper brand guide and style already established from last year’s event, what we did was to elevate the visual further by introducing the dramatic gold and black elements to represent an exclusive, royal and grande feel. It’s the biggest event on the history of College Football Playoff anyway.
Art Direction & Design