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I designed and directed this brand video in collaboration with my virtual collective Netra and great friends at Norvell Jefferson. This brand video marked as our first commercial project where we virtually collaborated on a big scale project across 3 different continents.

The challenge when developing the design is to avoid cliche elements in brand videos.

Note: Styleframes below are personal selections that I proposed. Tthe end film didn't reflect any of these styleframes below.

Creative & Design Direction

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